Description

Course Description:

The Data Analytics with Google Analytics Certified Course is designed to equip learners with in-demand analytical skills by leveraging the powerful capabilities of Google Analytics. This course offers comprehensive training on how to collect, analyze, and interpret website and user data to drive smarter business decisions. Participants will gain hands-on experience with real-time dashboards, user behavior tracking, goal conversion analysis, audience segmentation, and campaign.

Key Features of Course Divine:

• Collaboration with E‑Cell IIT Tirupati
• 1:1 Online Mentorship Platform
• Credit-Based Certification
• Live Classes Led by Industry Experts
• Live, Real-World Projects
• 100% Placement Support
• Potential Interview Training
• Resume-Building Activities

Career Opportunities After Data Analytics with Google Analytics Certified Course:

• Web Analyst
• Digital Marketing Analyst
• SEO/SEM Specialist
• Business Intelligence Analyst
• Data Analyst (Marketing & Sales)
• Conversion Rate Optimization (CRO) Specialist
• Google Analytics Implementation Expert
• E-commerce Data Analyst
• Customer Insights Analyst

Essential Skills you will Develop Data Analytics with Google Analytics Certified Course:

• Google Analytics Setup & Configuration
• Data Collection & Tag Management
• Goal & Conversion Tracking
• Audience Segmentation
• Traffic Source & Campaign Analysis

Tools Covered:

• Google Analytics (GA4) –
• Google Tag Manager (GTM) –
• Google Data Studio (Looker Studio)
• Google Search Console
• Google Ads
• Microsoft Excel / Google Sheets

Syllabus:

Module 1: Introduction to Web & Data Analytics Basics of web analytics Importance of data-driven decisions Overview of Google Analytics (GA4).

Module 2: Setting Up Google Analytics Creating a Google Analytics account Installing GA4 tracking code Understanding data streams (web & app).

Module 3: Google Tag Manager (GTM) Essentials Introduction to GTM Setting up tags, triggers, and variables Event tracking with GTM.

Module 4: Understanding User Interface & Navigation Home, Reports, Explore, and Admin sections Navigating real-time and standard reports User interface differences: Universal Analytics vs GA4.

Module 5: Data Collection & Configuration Events, parameters, and user properties Custom dimensions and metrics Enhanced measurement and filters.

Module 6: Goal and Conversion Tracking Setting up goals and conversion events Commerce tracking setup Funnel and path analysis.

Module 7: Traffic Source & Campaign Analysis Acquisition reports UTM parameters and campaign tracking Channel performance analysis.

Module 8: Audience Segmentation and Behavior Creating custom audiences Cohort analysis and user retention Demographic and interest insights.

Module 9: Reporting and Visualization Creating custom reports Using Google Data Studio (Looker Studio) Sharing and automating dashboards.

Module 10: Advanced Features and Integrations Integrating GA with Google Ads & Search Console Data import/export Introduction to Big Query for advanced analysis.

Industry Projects:

• E-commerce Website Analytics
• Campaign Performance Analysis
• Audience Segmentation for Personalization

Who is this program for?

• Digital Marketing Professionals
• Web Analysts & SEO Specialists
• Content Creators & Social Media Managers

How To Apply:

Mobile: 9100348679

Email: coursedivine@gmail.com