The Google Ads Campaigns Certified Course is designed to help learners master the art of creating, managing, and optimizing Google Ads campaigns. This program covers everything from keyword research, ad copywriting, bidding strategies, audience targeting, and performance analytics to advanced techniques like remarketing and conversion tracking. Whether you are a digital marketer, entrepreneur, or freelancer, this course will empower you to run cost-effective campaigns that drive measurable business growth.
Module 1: Introduction to Google Ads & PPC Marketing Overview of digital advertising and SEM Google Ads ecosystem and campaign types Understanding PPC, CPC, CPM, CPA models Setting up your Google Ads account.
Module 2: Campaign Structure & Setup Account hierarchy: Campaigns, Ad Groups, Ads Choosing campaign objectives (sales, leads, traffic) Network selection: Search, Display, Shopping, Video, Discovery Campaign settings: locations, languages, devices.
Module 3: Keyword Research & Targeting Understanding keyword match types (broad, phrase, exact, negative) Using Google Keyword Planner Competitor keyword research tools (SEMrush, Ahrens) Building keyword lists & themes.
Module 4: Ad Copywriting & Ad Extensions Writing compelling ad headlines & descriptions Best practices for CTR (click-through rate) improvement Dynamic keyword insertion Using ad extensions: sitelinks, callouts, structured snippets.
Module 5: Bidding & Budget Management Manual vs automated bidding strategies Smart Bidding (Target CPA, ROAS, Max Conversions) Daily & monthly budget allocation Bid adjustments for devices, locations, and audiences.
Module 6: Audience Targeting & Segmentation Demographic targeting (age, gender, income) Custom audiences & affinity audiences In-market and intent-based targeting Geo-targeting and device targeting strategies.
Module 7: Display & Video Advertising Creating Google Display Network campaigns Banner ad design best practices YouTube video campaigns (skippable, non-skippable ads) Placement targeting and contextual targeting
Module 8: Remarketing & Retargeting Strategies Introduction to remarketing lists (RLSA) Dynamic remarketing for e-commerce Building custom intent audiences Setting up remarketing tags with Google Tag Manager.
Module 9: Conversion Tracking & Analytics Integration Setting up conversion tracking in Google Ads Integrating Google Analytics with Google Ads Using UTM parameters for tracking Key performance indicators (CTR, CPC, CPA, ROAS).
Module 10: Advanced Optimization & A/B Testing Quality Score optimization strategies A/B testing ad copies & landing pages Search term reports & negative keyword management Scaling campaigns & continuous optimization techniques.
Mobile: 9100348679
Email: coursedivine@gmail.com
You cannot copy content of this page
