The Facebook & Instagram Marketing is designed to equip learners with the latest strategies and tools to build a strong online presence, generate leads, and drive sales using two of the world’s most powerful social media platforms. This program covers everything from setting up optimized business accounts to creating engaging content, running high-performing ad campaigns, mastering targeting techniques, analyzing insights, and leveraging trends like reels and stories. Whether you are a beginner, entrepreneur, freelancer, or marketing professional, this course will help you develop practical skills to grow brands and achieve measurable results through Facebook and Instagram marketing.
Module 1: Introduction to Social Media Marketing Understanding social media landscape Importance of Facebook & Instagram in digital marketing Social media trends and audience behavior.
Module 2: Setting Up Business Profiles Creating optimized Facebook Pages and Instagram Business Accounts Profile branding, bio, and contact setup Understanding business vs personal accounts.
Module 3: Content Creation & Strategy Designing posts, stories, and reels Visual storytelling & content planning Content calendars and posting frequency.
Module 4: Organic Growth Techniques Engagement strategies (likes, shares, comments) Hashtag research and usage Building communities and follower growth.
Module 5: Paid Advertising Fundamentals Introduction to Facebook & Instagram Ads Types of ad formats and placements Setting objectives and campaign goals.
Module 6: Advanced Targeting & Retargeting Audience segmentation: demographics, interests, behaviors Custom audiences and lookalike audiences Retargeting strategies for conversions.
Module 7: Analytics & Performance Measurement Facebook Insights and Instagram Analytics Key metrics: reach, engagement, CTR, ROI Creating performance reports.
Module 8: Budgeting & Campaign Optimization Setting ad budgets and bidding strategies A/B testing for ads Scaling campaigns for maximum ROI.
Module 9: Influencer & Community Marketing Identifying relevant influencers Collaboration strategies and campaigns Managing communities and customer engagement.
Module 10: Tools, Automation & Future Trends Hands-on with Meta Business Suite, Ads Manager, Canva, Hootsuite, and Many Chat Marketing automation and scheduling Upcoming trends in Facebook & Instagram marketing.
Mobile: 9100348679
Email: coursedivine@gmail.com
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