The Lean Startup Methodology course is designed to help entrepreneurs, innovators, and business leaders build successful startups using systematic, scientific approaches. Instead of relying on guesswork, this program emphasizes rapid experimentation, validated learning, and customer feedback to create sustainable and scalable business models. You will learn how to develop Minimum Viable Products (MVPs), pivot when necessary, and scale efficiently while reducing waste and risk.
Module 1: Introduction to Lean Startup History & evolution of Lean Startup Key principles: Build-Measure-Learn loop Differences between traditional vs. Lean startup approach Common reasons startups fail.
Module 2: Customer Discovery & Problem Validation Identifying customer segments Defining customer problems & pain points Techniques for customer interviews & surveys Validating assumptions with real-world feedback.
Module 3: Business Model & Value Proposition Design Business Model Canvas vs. Lean Canvas Crafting a strong value proposition Mapping revenue streams & cost structures Hands-on: Creating your Lean Canvas.
Module 4: Minimum Viable Product (MVP) Development Understanding MVP vs. prototype vs. final product Types of MVPs: Concierge, Landing Page, Wizard of Oz Rapid prototyping tools (Figma, InVision, low-code tools) Case studies of successful MVP launches.
Module 5: Experimentation & Validated Learning Hypothesis-driven development Designing small, fast experiments Measuring results & learning from failures Metrics that matter: actionable vs. vanity metrics.
Module 6: Pivot, Iterate, or Persevere When to pivot & when to stay the course Types of pivots (zoom-in, customer need, platform pivot) Decision-making under uncertainty Case study: Famous startup pivots.
Module 7: Lean Metrics & Data Analytics Defining and tracking startup metrics (CAC, LTV, churn, retention) Cohort analysis & funnel metrics A/B testing & usability testing Tools: Google Analytics, Mix panel, Hajar.
Module 8: Scaling and Growth Hacking Moving from MVP to product-market fit Growth hacking techniques & viral loops Customer acquisition & retention strategies Building scalable operations & teams.
Module 9: Funding & Investor Readiness Bootstrapping vs. external funding (VC, angel investors, crowdfunding) Lean approach to pitching investors Creating an effective pitch deck Financial planning & risk management.
Module 10: Case Studies & Capstone Project Real-world Lean Startup success stories (Airbnb, Dropbox, etc.) Group project: Build an MVP and test it with customers Presenting findings & pitching to a panel Feedback, course wrap-up & future roadmap.
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Email: coursedivine@gmail.com
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