Facebook Ads & Google Ads Masterclass Certified Course

Course Description:

The Facebook Ads & Google Ads Masterclass  is designed to help learners master the world’s two most powerful digital advertising platforms. This course provides hands-on training in creating, managing, and optimizing ad campaigns that drive measurable business results. From audience targeting, keyword research, and bidding strategies to ad design, performance tracking, and conversion optimization, you’ll gain the practical skills needed to run high-impact campaigns. Whether you’re a business owner, marketer, or aspiring digital advertising professional, this program equips you with the knowledge and tools to maximize ROI, increase brand visibility, and achieve marketing goals through paid media.

Key Features of Course Divine:

• Collaboration with E‑Cell IIT Tirupati
• 1:1 Online Mentorship Platform
• Credit-Based Certification
• Live Classes Led by Industry Experts
• Live, Real-World Projects
• 100% Placement Support
• Potential Interview Training
• Resume-Building Activities

Career Opportunities After Facebook Ads & Google Ads Masterclass Course:

• Digital Marketing Specialist
• PPC (Pay-Per-Click) Expert
• Social Media Marketing Manager 
• Performance Marketing Manager
• Freelance Ads Consultant
• E-commerce Ads Manager
• Lead Generation Specialist
• Digital Marketing Entrepreneur 
• Marketing Analyst

Essential Skills you will Develop Facebook Ads & Google Ads Masterclass Course:

• Campaign Creation & Management
• Audience Targeting & Segmentation
• Keyword Research & Bidding Strategies
• Ad Copywriting & Creative Design
• Conversion Rate Optimization (CRO) 
• Analytics & Performance Tracking
• Remarketing & Retargeting
• Budget Planning & ROI Maximization
• Competitor Analysis 
• Automation & AI Tools in Ads
• A/B Testing & Experimentation
• Compliance & Ad Policy Understanding
• Strategy Development

Tools Covered:

• Facebook Ads Manager
• Google Ads Dashboard 
• Google Keyword Planner 
• Facebook Business Suite
• Meta Business Manager
• Google Analytics (GA4)
• Facebook Pixel & Conversion API
• Google Tag Manager 
• Canva / Creative Tools
• SEMrush / Ahrefs
• Ubersuggest
• Hotjar / Crazy Egg
• Optmyzr / AdEspresso
• Looker Studio
• Google Data Studio
• Zapier / Automation Tools

Syllabus:

Module 1: Introduction to Digital Advertising Fundamentals of Paid Media (Facebook Ads & Google Ads) Difference between Organic vs Paid Marketing Overview of Ad Ecosystem & Platforms Understanding CPC, CPM, CTR, CPA, ROAS.

Module 2: Facebook Ads Basics Introduction to Meta Business Suite & Ads Manager Setting up Business Manager, Ad Accounts & Pixel Campaign Objectives & Ad Structures (Campaign → Ad Set → Ad) Navigating Facebook Ads Dashboard.

Module 3: Audience Targeting & Segmentation Defining Target Audience (Demographics, Interests, Behaviors) Lookalike & Custom Audiences Remarketing & Retargeting with Facebook Pixel Building Audience Funnels for Conversions.

Module 4: Ad Creatives & Copywriting Designing Engaging Ad Creatives (Image, Video, Carousel, Story Ads) Writing High-Converting Ad Copies Creative Testing (A/B Testing Techniques) Using Canva & Creative Tools for Ads.

Module 5: Google Ads Essentials Introduction to Google Ads Platform Understanding Search Ads, Display Ads, Video Ads & Shopping Ads Campaign Setup & Ad Groups Structure Google Keyword Planner & Match Types.

Module 6: Advanced Google Ads Strategies Quality Score & Ad Rank Optimization Bidding Strategies (Manual vs Automated Bidding) Ad Extensions & Callouts Performance Max Campaigns & Smart Campaigns.

Module 7: Conversion Tracking & Analytics Setting Up Google Analytics 4 (GA4) Installing & Configuring Facebook Pixel Using Google Tag Manager for Tracking Events Analyzing Campaign Performance & Key Metrics.

Module 8: Scaling & Optimization Budget Allocation & Scaling Strategies Audience Expansion Techniques A/B Testing for Creatives, Audiences & Bids Automation Tools & AI-Based Optimization.

Module 9: Industry Applications & Case Studies E-commerce Advertising (Product Sales & Shopping Ads) Lead Generation Campaigns for Businesses Local Business Advertising (Geo-targeting) Real Campaign Walkthroughs & Success Stories.

Module 10: Capstone Project & Certification Live Project: Running Facebook & Google Ads Campaigns Campaign Analysis, Reporting & Presentation Creating Professional Ad Strategy for a Business Final Assessment & Certification.