LinkedIn Marketing & Lead Generation Certified Course

Course Description:

The LinkedIn Marketing & Lead Generation Certified Course is designed to equip professionals, entrepreneurs, and marketers with advanced strategies to leverage LinkedIn for business growth. This comprehensive program covers everything from optimizing your profile for maximum visibility to crafting high-converting content, building a strong professional network, and executing targeted lead generation campaigns. Participants will learn to identify and engage potential clients, generate qualified leads, and use LinkedIn’s analytics tools to measure campaign success. By the end of the course, learners will gain practical skills to transform LinkedIn into a powerful platform for personal branding, business development, and revenue growth, supported by hands-on exercises and real-world case studies.

Key Features of Course Divine:

• Collaboration with E‑Cell IIT Tirupati
• 1:1 Online Mentorship Platform
• Credit-Based Certification
• Live Classes Led by Industry Experts
• Live, Real-World Projects
• 100% Placement Support
• Potential Interview Training
• Resume-Building Activities

 Career Opportunities After LinkedIn Marketing & Lead Generation Certified Course: 

• LinkedIn Marketing Specialist
• Lead Generation Specialist
• Social Media Marketing Manager
• B2B Marketing Executive
• Freelance LinkedIn Consultant
• Sales Development Representative

Essential Skills you will Develop LinkedIn Marketing & Lead Generation Certified Course:

• LinkedIn Profile Optimization
• Content Strategy & Creation
• Lead Generation & Prospecting
• Advanced LinkedIn Ads
• B2B Marketing Strategies
• Relationship Building & Networking
• Data Analysis & Campaign Tracking
• Personal Branding 
• Sales Funnel Management
• Communication & Outreach Skills

Tools Covered:

• LinkedIn Sales Navigator 
• LinkedIn Campaign Manager 
• Canva 
• HubSpot CRM 
• Hootsuite / Buffer 
• PhantomBuster / Expandi.io
• Google Analytics
• LinkedIn Analytics 
• Sales Prospecting
• Email Tools
• Content & Hashtag Optimization

Syllabus:

Module 1: Introduction to LinkedIn Marketing Understanding LinkedIn as a professional platform Overview of LinkedIn marketing and lead generation Importance of personal and business branding.

Module 2: LinkedIn Profile Optimization Crafting a professional and impactful profile Headline, summary, and experience optimization Adding skills, endorsements, and recommendations.

Module 3: Content Creation & Strategy Types of LinkedIn content: posts, articles, and videos Building a content calendar Writing engaging and shareable content.

Module 4: Networking & Relationship Building Connecting with industry professionals and potential clients Building credibility and authority Strategies for meaningful engagement.

Module 5: LinkedIn Lead Generation Techniques Prospecting and identifying target audience Connection requests and messaging best practices Lead nurturing strategies.

Module 6: LinkedIn Ads & Paid Campaigns Setting up LinkedIn Campaign Manager Types of LinkedIn ads and targeting options Budgeting, bidding, and performance tracking.

Module 7: Analytics & Performance Measurement LinkedIn analytics tools overview Tracking post engagement and campaign ROI Using insights to refine strategies.

Module 8: Sales Funnel Integration Integrating LinkedIn leads into CRM systems Aligning marketing campaigns with sales pipelines Lead scoring and follow-up strategies.

Module 9: Automation & Productivity Tools Using LinkedIn automation tools safely Tools for scheduling, outreach, and analytics Best practices to avoid account restrictions.

Module 10: Real-World Projects & Case Studies Hands-on projects for lead generation campaigns Analyzing successful LinkedIn marketing case studies Creating a personal LinkedIn marketing strategy.

Industry Projects: