The Pharmaceutical Management Certification Course is designed to equip professionals with a comprehensive understanding of the pharmaceutical industry, focusing on the intersection of healthcare, business, and regulatory frameworks. This program covers key aspects of pharmaceutical operations, including drug development, marketing, supply chain management, regulatory compliance, and strategic decision-making. Participants will gain practical insights into market analysis, product lifecycle management, pricing strategies, and quality assurance, enabling them to make informed decisions in dynamic healthcare environments. The course combines theoretical knowledge with real-world case studies and industry-relevant projects, preparing learners for impactful careers in pharmaceutical companies, healthcare consultancies, and regulatory bodies.
Module 1: Introduction to Pharmaceutical Management Overview of the global and Indian pharmaceutical industry Structure and functioning of pharma companies Key regulatory bodies: FDA, CDSCO, WHO, ICMR Role and responsibilities of a pharmaceutical manager Current trends and challenges in pharma business.
Module 2: Fundamentals of Pharmacology and Drug Development Basics of pharmacology and therapeutics Drug discovery and development process Pre-clinical and clinical trials overview Good Laboratory Practice (GLP) & Good Clinical Practice (GCP) Regulatory approval and product lifecycle management.
Module 3: Pharmaceutical Marketing & Branding Pharmaceutical marketing concepts and strategies Product positioning and lifecycle management Market segmentation, targeting, and differentiation Pharmaceutical sales promotion and digital marketing techniques Case studies in pharma brand management.
Module 4: Pharmaceutical Sales and Distribution Management Role of the medical representative and sales team Sales forecasting and territory management Channel design and distribution logistics Customer relationship management (CRM) in pharma Ethical sales practices and compliance.
Module 5: Pharmaceutical Regulatory Affairs Overview of global regulatory frameworks (USFDA, EMA, CDSCO) Drug registration and approval process Dossier preparation (CTD/eCTD) Quality Assurance (QA) and Quality Control (QC) standards Post-marketing surveillance and pharmacovigilance.
Module 6: Production and Operations Management in Pharma Manufacturing processes and plant layout Supply chain management in pharmaceuticals Inventory control and materials management Lean manufacturing and Six Sigma in pharma production Good Manufacturing Practices (GMP).
Module 7: Pharmaceutical Financial and Strategic Management Basics of financial accounting and cost management Budgeting and financial decision-making in pharma Pricing strategies and profit analysis Mergers, acquisitions, and strategic alliances in pharma Investment trends and risk management.
Module 8: Pharmaceutical Human Resource Management HR planning and recruitment in the pharma industry Training and performance evaluation of sales teams Motivation and leadership strategies Compensation and incentive systems Labor laws and compliance in pharmaceutical organizations.
Module 9: Healthcare Systems and Policy Overview of healthcare systems in India and globally National health policies and drug pricing policies Public health programs and their pharmaceutical impact Role of CSR in healthcare and pharma Health economics and outcome research.
Module 10: Emerging Trends & Live Project Digital transformation and AI in pharma marketing E-pharmacy and telemedicine integration Sustainability and green pharmaceutical practices Live project: Develop a pharmaceutical marketing or launch plan Capstone presentation and evaluation.
Mobile: 9100348679
Email: coursedivine@gmail.com
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