Course Description:
The Certified Pega Marketing Consultant (CPMC) Course is designed to equip professionals with the knowledge and skills needed to design, implement, and optimize marketing strategies using the Pega Marketing platform. This course provides in-depth understanding of Pega’s customer engagement and marketing automation tools, including campaign management, decisioning strategies, and real-time customer interaction management. Participants will gain hands-on experience in building personalized marketing campaigns, leveraging AI-driven insights, and improving customer engagement across multiple channels. By the end of the course, learners will be prepared to implement effective marketing solutions that drive measurable business outcomes and achieve Pega CPMC certification.
Key Features of Course Divine:
- Collaboration with E‑Cell IIT Tirupati
- 1:1 Online Mentorship Platform
- Credit-Based Certification
- Live Classes Led by Industry Experts
- Live, Real-World Projects
- 100% Placement Support
- Potential Interview Training
- Resume-Building Activities
Career Opportunities After Certified Pega Marketing Consultant (CPMC) Certified Course:
- Pega Marketing Consultant
- Pega Decisioning Consultant
- Customer Engagement Specialist
- Marketing Automation Specialist
- Campaign Manager
- CRM Solutions Consultant
- Pega Business Consultant
- Marketing Technology Analyst
- Customer Experience (CX) Consultant
- Digital Marketing Strategist
- Data-Driven Marketing Analyst
- AI-Powered Marketing Consultant
- Client Solutions Manager
- Business Process Consultant
- Loyalty Program Consultant
- Marketing Operations Manager
- Pega Implementation Specialist
- Enterprise Marketing Consultant
- Pega System Architect (Marketing Focus)
- Marketing Analytics Consultant
Essential Skills you will Develop Certified Pega Marketing Consultant (CPMC) Certified Course:
- Pega Marketing Platform Navigation
- Campaign Strategy Design
- Real-Time Decisioning
- Customer Segmentation & Targeting
- Multi-Channel Marketing Management
- Predictive and Adaptive Analytics
- AI-Driven Marketing Insights
- Customer Journey Mapping
- Personalization of Marketing Campaigns
- Rule-Based and Event-Based Marketing Automation
- Marketing Campaign Optimization
- Data Integration & Management
- Pega Customer Decision Hub Utilization
- Reporting & Dashboard Creation
- A/B Testing and Experimentation
- Loyalty Program Management
- Customer Behavior Analysis
- Business Rule Configuration
- Marketing Solution Implementation
- Collaboration with Sales & Business Teams
Tools Covered:
- Pega Marketing Platform
- Pega Customer Decision Hub
- Pega Campaign Management
- Pega Predictive Analytics
- Pega Adaptive Analytics
- Pega Customer Journey Designer
- Pega Next-Best-Action Designer
- Pega Interaction History
- Pega Decision Strategy Manager
- Pega Real-Time Interaction Management (RTIM)
- Pega Reporting & Dashboard Tools
- Pega Data Integration Tools
- Pega AI & Machine Learning Components
- Pega Marketing Rules Designer
- Pega Multi-Channel Orchestration
- Pega Loyalty Program Management Tools
- Pega Event Management & Triggers
- Pega Testing & Simulation Tools
- Pega Customer Analytics Workbench
- Pega Collaboration & Case Management Tools
Syllabus:
Module 1: Introduction to Pega Marketing Overview of Pega Marketing and Customer Decision Hub Role of a Pega Marketing Consultant Understanding marketing automation and customer engagement.
Module 2: Pega Platform Fundamentals Pega Platform navigation and architecture Case management basics User interface and workspace configuration.
Module 3: Customer Decision Hub Overview of Decision Hub components Next-Best-Action (NBA) concept Decision strategies and prioritization.
Module 4: Campaign Management Designing and implementing marketing campaigns Event-based and rule-based campaigns Multi-channel campaign orchestration.
Module 5: Customer Segmentation & Targeting Segment creation and management Customer behavior analysis Personalization strategies.
Module 6: Predictive & Adaptive Analytics Predictive models and scoring Adaptive analytics for real-time marketing decisions Machine learning integration.
Module 7: Marketing Automation. Configuring marketing rules Automation of campaigns and customer journeys Integration with CRM and external systems.
Module 8: Reporting & Performance Analysis KPI tracking and dashboard creation Campaign performance measurement Optimization strategies based on analytics.
Module 9: Loyalty Programs & Customer Engagement Designing loyalty and reward programs Enhancing customer retention and satisfaction Engagement across multiple channels.
Module 10: Implementation & Best Practices Best practices for solution deployment Real-time decisioning scenarios Case studies and hands-on exercises.
Industry Projects:
- Designing a multi-channel marketing campaign for a retail brand
- Implementing real-time customer decisioning for a telecom company
- Building a Next-Best-Action strategy for an e-commerce platform
- Personalizing customer journeys for a banking application
- Developing predictive analytics models for lead scoring
- Configuring marketing automation workflows for a healthcare provider
- Creating loyalty and rewards programs for a retail chain
- Integrating Pega Marketing with CRM systems for better customer engagement
- Designing event-triggered campaigns for a financial services company
- Real-time interaction management for a telecom service provider
- Customer segmentation and targeting for a digital marketing agency
- Implementing AI-driven recommendations for an e-commerce site
- Campaign performance analysis and reporting for a multinational company
- Adaptive analytics implementation for a subscription-based service
- Building retention strategies using Pega Customer Decision Hub
- Marketing rule configuration for a travel and hospitality brand
- Multi-channel engagement for a media and entertainment company
- Personalization of email and SMS campaigns for a retail bank
- Optimizing customer acquisition campaigns using predictive analytics
- Case studies on real-time marketing solutions for telecom,
Who is this program for?
- Marketing professionals seeking Pega expertise
- CRM consultants and specialists
- Business analysts in marketing domains
- Digital marketing managers
- Customer engagement specialists
- Marketing automation consultants
- Data analysts focusing on customer insights
- Campaign managers in retail, telecom, or banking
- IT professionals working on marketing platforms
- Pega system architects wanting marketing focus
- Decisioning consultants
- Loyalty program managers
- Customer experience (CX) consultants
- Marketing operations managers
- Professionals aiming for Pega CPMC certification
- Business process consultants with marketing interest
- Professionals in AI-driven marketing
- Product managers handling marketing tools
- Marketing strategy consultants
- Digital transformation consultants in marketing domains
How To Apply:
Mobile: 9100348679
Email: coursedivine@gmail.com
