Facebook campaigns with Meta Certified Cousre

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About Course

Course Description:

The Facebook Campaigns with Meta course is designed to equip learners with practical skills to run high-performing ads across Facebook and Instagram. You will learn how to set up Meta Business Manager, create targeted ad campaigns, design compelling creatives, and optimize ads using real-time analytics. The course covers audience research, budgeting strategies, A/B testing, and performance tracking to help you generate quality leads and grow businesses online. By the end, you will be able to confidently manage end-to-end Meta ad campaigns for any brand or service.

Key Features of Course Divine:

Collaboration with E‑Cell IIT Tirupati
1:1 Online Mentorship Platform
Credit-Based Certification
Live Classes Led by Industry Experts
Live, Real-World Projects
100% Placement Support
Potential Interview Training
Resume-Building Activities

Career Opportunities After Facebook campaigns with Meta Certified Cousre:

Meta Ads Specialist
Social Media Marketing Executive
Performance Marketing Analyst
Digital Marketing Executive
Freelance Meta Ads Manager

Essential Skills you will Develop Facebook campaigns with Meta Certified Cousre:

Meta Business Manager setup & handling
Campaign creation and audience targeting
Ad copywriting & creative strategy
Budgeting, bidding, and optimization
Analytics, reporting & performance tracking

Tools Covered:

Meta Business Manager
Ads Manager
Meta Pixel & Conversions API
Meta Audience Insights
Creative Hub
Canva for Ad Creatives
Google Analytics (Basic Tracking)

Syllabus:

Module 1: Introduction to Meta Advertising Basics of Facebook & Instagram ads, business goals, ad types, and ecosystem.

Module 2: Meta Business Manager Setup Creating Business Manager, accounts, roles, permissions, security settings.

Module 3: Ads Manager Essentials Campaign structure (Campaign–Ad Set–Ad), objectives, placements, budgeting.

Module 4: Audience Targeting & Research Core, Custom & Lookalike audiences, audience insights, customer persona creation.

Module 5: Creative Strategy & Ad Copywriting Ad creatives, formats, copy frameworks, design principles using Canva/Creative Hub.

Module 6: Meta Pixel & Tracking Setup Pixel installation, events setup, Conversions API basics, tracking performance.

Module 7: Campaign Optimization Techniques A/B testing, scaling strategies, bidding methods, improving CTR, CPC & ROAS..

Module 8: Analytics & Reporting Using Ads Manager reports, custom dashboards, interpreting ad metrics.

Module 9: Lead Generation & Sales Campaigns Lead ads, conversion campaigns, retargeting, funnels, remarketing strategies.

Module 10: Real-Time Project & Case Studies Hands-on project, running a real campaign, analysing results, portfolio building.

Industry Projects:

Lead Generation Campaign
E-commerce Conversion Campaign
Brand Awareness Campaign
Retargeting Funnel
A/B Testing

Who is this program for?

Students and freshers
Business owners
Freelancers and aspiring social media managers
Marketing professionals who want to upgrade their skills
Anyone interested

How To Apply:

Mobile: 9100348679

Email: coursedivine@gmail.com