Facebook Campaigns With Meta Certified Course

Career Opportunities After Facebook campaigns with Meta Certified Cousre:

• Meta Ads Specialist
• Social Media Marketing Executive
• Performance Marketing Analyst
• Digital Marketing Executive
• Freelance Meta Ads Manager

Essential Skills you will Develop Facebook campaigns with Meta Certified Cousre:

• Meta Business Manager setup & handling
• Campaign creation and audience targeting
• Ad copywriting & creative strategy
• Budgeting, bidding, and optimization
• Analytics, reporting & performance tracking

Tools Covered:

• Meta Business Manager
• Ads Manager
• Meta Pixel & Conversions API
• Meta Audience Insights
• Creative Hub
• Canva for Ad Creatives
• Google Analytics (Basic Tracking)

Syllabus:

Module 1:

Introduction to Meta Advertising Basics of Facebook & Instagram ads, business goals, ad types, and ecosystem.

Module 2:

Meta Business Manager Setup Creating Business Manager, accounts, roles, permissions, security settings.

Module 3:

Ads Manager Essentials Campaign structure (Campaign–Ad Set–Ad), objectives, placements, budgeting.

Module 4:

Audience Targeting & Research Core, Custom & Lookalike audiences, audience insights, customer persona creation.

Module 5:

Creative Strategy & Ad Copywriting Ad creatives, formats, copy frameworks, design principles using Canva/Creative Hub.

Module 6:

Meta Pixel & Tracking Setup Pixel installation, events setup, Conversions API basics, tracking performance.

Module 7:

Campaign Optimization Techniques A/B testing, scaling strategies, bidding methods, improving CTR, CPC & ROAS..

Module 8:

Analytics & Reporting Using Ads Manager reports, custom dashboards, interpreting ad metrics.

Module 9:

Lead Generation & Sales Campaigns Lead ads, conversion campaigns, retargeting, funnels, remarketing strategies.

Module 10:

Real-Time Project & Case Studies Hands-on project, running a real campaign, analysing results, portfolio building.

Industry Projects:

• Lead Generation Campaign
• E-commerce Conversion Campaign
• Brand Awareness Campaign
• Retargeting Funnel 
• A/B Testing

Who is this program for?

• Students and freshers 
• Business owners 
• Freelancers and aspiring social media managers
• Marketing professionals who want to upgrade their skills
• Anyone interested

How To Apply:

Mobile: 9100348679                   

Email: coursedivine@gmail.com