Description
Course Description:
The Digital Marketing Pro Course is a comprehensive, industry-focused program designed to transform beginners and professionals into skilled digital marketing experts. This course covers end-to-end digital marketing strategies including SEO, SEM, social media marketing, content marketing, email marketing, Google Ads, analytics, and AI-powered marketing tools. Learners gain hands-on experience through live projects, real-time campaign execution, and practical case studies, enabling them to drive traffic, generate quality leads, and increase brand visibility across digital platforms. By the end of the course, participants will be job-ready and capable of managing complete digital marketing campaigns independently.
Key Features of Course Divine:
- Collaboration with E‑Cell IIT Tirupati
- 1:1 Online Mentorship Platform
- Credit-Based Certification
- Live Classes Led by Industry Experts
- Live, Real-World Projects
- 100% Placement Support
- Potential Interview Training
- Resume-Building Activities
Career Opportunities After Digital Marketing Certified Course:
- Digital Marketing Executive
- SEO Specialist
- Social Media Marketing Manager
- Google Ads / PPC Specialist
- Content Marketing Strategist
- Email Marketing Specialist
- Performance Marketing Analyst
- Digital Marketing Consultant
- Freelance Digital Marketer
- Entrepreneur / Online Business Owner
Essential Skills you will Develop Digital Marketing Certified Course:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) & Google Ads
- Social Media Marketing & Advertising
- Content Creation & Content Marketing
- Email Marketing & Automation
- Lead Generation & Funnel Building
- Web Analytics & Data Interpretation (GA4)
- Conversion Rate Optimization (CRO)
- Marketing Strategy & Campaign Planning
- AI Tools & Marketing Automation Skills
 Tools Covered:
- Google Analytics (GA4)
- Google Ads
- Google Search Console
- Meta Ads Manager (Facebook & Instagram)
- Canva
- SEMrush
- Ahrefs
- Mailchimp
- HubSpot
- WordPress
Syllabus:
Module 1: Digital Marketing Fundamentals Introduction to Digital Marketing Traditional vs Digital Marketing Digital Marketing Ecosystem Customer Journey & Sales Funnel Online Branding & Business Models Key Digital Marketing Terminologies.
Module 2: Website Planning & Development Basics Domain, Hosting & Website Types Website Structure & UX/UI Basics HTML, CSS & CMS Overview WordPress Website Creation Landing Pages & Conversion Optimization Website Performance & Security Basics.
Module 3: Search Engine Optimization (SEO) Search Engine Working Process Keyword Research & Analysis On-Page SEO Optimization Technical SEOÂ Off-Page SEO & Link Building Local SEO & Google My Business SEO Tools (Google Search Console, Ahrefs, SEMrush).
Module 4: Search Engine Marketing (SEM) & Google Ads Introduction to Paid Advertising Google Ads Account Setupn Search, Display, Video & Shopping Ads Keyword Match Types & Bidding Strategies Ad Copywriting & Extensions Conversion Tracking & Optimization Budget Planning & ROI Analysis.
Module 5: Social Media Marketing (SMM) Social Media Platforms Overview Content Strategy & Calendar Creationm Facebook & Instagram Marketing LinkedIn & Twitter (X) Marketing Organic vs Paid Social Media Social Media Analytics & Insights Community Management & Brand Engagement.
Module 6: Social Media Advertising Meta Ads (Facebook & Instagram Ads) Campaign Objectives & Audience Targeting Ad Creatives & Copywriting Lead Generation & Sales Campaigns Retargeting & Lookalike Audiences A/B Testing & Performance Optimization.
Module 7: Content Marketing & Copywriting Content Marketing Strategy Blogging & SEO Content Writing Copywriting Frameworks (AIDA, PAS) Video Marketing & YouTube SEO Influencer Marketing Basics Content Distribution & Promotion.
Module 8: Email Marketing & Marketing Automation Email Marketing Fundamentals List Building & Segmentation Email Campaign Creation Marketing Automation Tools Drip Campaigns & Funnels CRM Integration Email Performance Metrics.
Module 9: Analytics, Data & Performance Marketing Google Analytics (GA4) Setup Google Tag Manager Data Tracking & Reporting KPI & Metrics Analysis Conversion Rate Optimization (CRO) Heatmaps & User Behavior Tools ROI & Growth Metrics.
Module 10: Advanced Digital Marketing & Career Skills Affiliate Marketing E-commerce Marketing Mobile Marketing AI Tools for Digital Marketing Freelancing & Agency Model Resume, Portfolio & Interview Preparation Live Projects & Case Studies
Industry Projects:
- SEO audit and optimization for a live website
- Google Ads search campaign creation and optimization
- Social media marketing strategy for a real brand
- Meta (Facebook & Instagram) ad campaign with targeting and creatives
- Lead generation funnel with landing page and email automation
- Content calendar and copywriting for Instagram & LinkedIn
- Google Analytics (GA4) setup and performance reporting
- Local business marketing campaign (Google My Business + ads)
- E-commerce marketing campaign (traffic + conversions)
- Freelancing project simulation: client brief to final report
Who is this program for?
- Students and fresh graduates seeking a career in digital marketing
- Working professionals looking to upskill or switch careers
- Entrepreneurs and startup founders aiming to grow their business online
- Business owners wanting to increase online sales and brand visibility
- Freelancers who want to offer digital marketing services
- Marketing and sales professionals upgrading to digital platforms
- Content creators and influencers building personal brands
- Homemakers seeking flexible, work-from-home opportunities
- Career gap candidates restarting their professional journey
- Anyone interested in mastering modern digital marketing skills
How To Apply:
Mobile: 9100348679
Email: coursedivine@gmail.com
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