Digital Marketing Certified Course

COURSE DESCRIPTION:

The Digital Marketing Certified Course is designed to equip learners with the essential skills and knowledge required to thrive in today’s digital-first business world. This comprehensive program covers all key aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, web analytics, and more. Whether you are a student, entrepreneur, or working professional, this course will provide a solid foundation to plan, implement, and measure successful digital marketing campaigns across various platforms.

Key Features of Course Divine:

• Collaboration with E‑Cell IIT Tirupati
• 1:1 Online Mentorship Platform
• Credit-Based Certification
• Live Classes Led by Industry Experts
• Live, Real-World Projects
• 100% Placement Support
• Potential Interview Training
• Resume-Building Activities

Career Opportunities After Digital Marketing Certified Course:

• Digital Marketing Executive / Specialist
• SEO Analyst / Specialist
• Social Media Manager
• Content Marketing Specialist
• Email Marketing Manager
• PPC / Google Ads Specialist
• Digital Marketing Manager
• Affiliate Marketing Manager

Essential Skills you will Develop Digital Marketing Certified Course:

• Core Digital Marketing Skills
• Technical & Analytical Skills
• Creative & Communication Skills
• Strategic & Managerial Skills

Tools Covered:

• Google Ads – For running and managing paid search campaigns
• Google Keyword Planner – For keyword research and planning
• Serums / Ahrens / Ubersuggest – For competitor analysis, back links, and  
• Google Search Console – For monitoring website indexing and search performance

SYLLABUS:

Module 1: Introduction to Digital Marketing Overview of digital marketing & its importance Traditional vs. digital marketing Career scope in digital marketing

Digital marketing channels Basics of website planning & structure

Module 2: Search Engine Optimization (SEO) Keyword research & planning On-page SEO (meta tags, headings, internal linking) Off-page SEO (backlinks, directory submissions) Technical SEO SEO tools: Google Search Console, Ubersuggest, SEMrush

Module 3: Google Ads / Search Engine Marketing (SEM) Introduction to Google Ads

Campaign structure: Search, Display, Video, Shopping Bidding strategies & Quality Score Creating text & banner ads Conversion tracking & performance optimization

Module 4: Social Media Marketing (SMM) Facebook, Instagram, LinkedIn, Twitter (X), YouTube marketing  Paid campaign setup on Meta Ads Manager Audience targeting & retargeting Engagement strategies Influencer marketing

Module 5: Content Marketing & Strategy Understanding content marketing Blogging for SEO Types of content: blogs, infographics, videos Content calendar planning Tools: Grammarly, Canvas, BuzzSumo

Module 6: Email Marketing & Automation Email campaign planning Building subscriber lists Email design best practices Automation & drip campaigns Tools: Mailchimp, HubSpot, Sendinblue

Module 7: Web Analytics & Performance Measurement Introduction to Google Analytics (GA4) Key metrics & dashboard setup UTM parameters & traffic sources

Goal setting & conversions Generating actionable insights

Module 8: Website Design Using WordPress WordPress installation & dashboard

Choosing themes & plugins Creating pages & blog posts SEO setup for WordPress

Element or for drag-and-drop design

Module 9: Online Reputation & Affiliate Marketing Introduction to ORM (Online Reputation Management) Managing customer reviews Tools for ORM monitoring Affiliate marketing basics Platforms: Amazon, Click Bank, ShareASale

Module 10: Capstone Project & Digital Marketing Strategy Creating a full digital marketing campaign Live project: website + SEO + ads + content Budget planning & ROI calculation Strategy presentation & reporting Mock interviews & certification test

Industry Projects:

• Business Website
• Google Ads Campaign Setup
• Social Media Campaign for a Brand
• Email Marketing Campaign

Who is this program for?

• Students & Fresh Graduates
• Marketing & Sales Professionals
• Entrepreneurs & Small Business Owners

How To Apply:

Mobile: 9100348679

Email: coursedivine@gmail.com