Essential Skills you will Develop Digital Marketing Certified Course:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) & Google Ads
- Social Media Marketing & Advertising
- Content Creation & Content Marketing
- Email Marketing & Automation
- Lead Generation & Funnel Building
- Web Analytics & Data Interpretation (GA4)
- Conversion Rate Optimization (CRO)
- Marketing Strategy & Campaign Planning
- AI Tools & Marketing Automation Skills
 Tools Covered:
- Google Analytics (GA4)
- Google Ads
- Google Search Console
- Meta Ads Manager (Facebook & Instagram)
- Canva
- SEMrush
- Ahrefs
- Mailchimp
- HubSpot
- WordPress
Syllabus:
Module 1: Digital Marketing Fundamentals Introduction to Digital Marketing Traditional vs Digital Marketing Digital Marketing Ecosystem Customer Journey & Sales Funnel Online Branding & Business Models Key Digital Marketing Terminologies.
Module 2: Website Planning & Development Basics Domain, Hosting & Website Types Website Structure & UX/UI Basics HTML, CSS & CMS Overview WordPress Website Creation Landing Pages & Conversion Optimization Website Performance & Security Basics.
Module 3: Search Engine Optimization (SEO) Search Engine Working Process Keyword Research & Analysis On-Page SEO Optimization Technical SEOÂ Off-Page SEO & Link Building Local SEO & Google My Business SEO Tools (Google Search Console, Ahrefs, SEMrush).
Module 4: Search Engine Marketing (SEM) & Google Ads Introduction to Paid Advertising Google Ads Account Setupn Search, Display, Video & Shopping Ads Keyword Match Types & Bidding Strategies Ad Copywriting & Extensions Conversion Tracking & Optimization Budget Planning & ROI Analysis.
Module 5: Social Media Marketing (SMM) Social Media Platforms Overview Content Strategy & Calendar Creationm Facebook & Instagram Marketing LinkedIn & Twitter (X) Marketing Organic vs Paid Social Media Social Media Analytics & Insights Community Management & Brand Engagement.
Module 6: Social Media Advertising Meta Ads (Facebook & Instagram Ads) Campaign Objectives & Audience Targeting Ad Creatives & Copywriting Lead Generation & Sales Campaigns Retargeting & Lookalike Audiences A/B Testing & Performance Optimization.
Module 7: Content Marketing & Copywriting Content Marketing Strategy Blogging & SEO Content Writing Copywriting Frameworks (AIDA, PAS) Video Marketing & YouTube SEO Influencer Marketing Basics Content Distribution & Promotion.
Module 8: Email Marketing & Marketing Automation Email Marketing Fundamentals List Building & Segmentation Email Campaign Creation Marketing Automation Tools Drip Campaigns & Funnels CRM Integration Email Performance Metrics.
Module 9: Analytics, Data & Performance Marketing Google Analytics (GA4) Setup Google Tag Manager Data Tracking & Reporting KPI & Metrics Analysis Conversion Rate Optimization (CRO) Heatmaps & User Behavior Tools ROI & Growth Metrics.
Module 10: Advanced Digital Marketing & Career Skills Affiliate Marketing E-commerce Marketing Mobile Marketing AI Tools for Digital Marketing Freelancing & Agency Model Resume, Portfolio & Interview Preparation Live Projects & Case Studies
Industry Projects:
- SEO audit and optimization for a live website
- Google Ads search campaign creation and optimization
- Social media marketing strategy for a real brand
- Meta (Facebook & Instagram) ad campaign with targeting and creatives
- Lead generation funnel with landing page and email automation
- Content calendar and copywriting for Instagram & LinkedIn
- Google Analytics (GA4) setup and performance reporting
- Local business marketing campaign (Google My Business + ads)
- E-commerce marketing campaign (traffic + conversions)
- Freelancing project simulation: client brief to final report
Who is this program for?
- Students and fresh graduates seeking a career in digital marketing
- Working professionals looking to upskill or switch careers
- Entrepreneurs and startup founders aiming to grow their business online
- Business owners wanting to increase online sales and brand visibility
- Freelancers who want to offer digital marketing services
- Marketing and sales professionals upgrading to digital platforms
- Content creators and influencers building personal brands
- Homemakers seeking flexible, work-from-home opportunities
- Career gap candidates restarting their professional journey
- Anyone interested in mastering modern digital marketing skills
How To Apply:
Mobile: 9100348679Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Email: coursedivine@gmail.com
