Course Description:
This Product Management designed to equip aspiring and current product managers with the essential skills, tools, and strategic mindset needed to develop, launch, and manage successful products. The course covers the entire product lifecycle—from market research and user needs assessment to prototyping, agile development, go-to-market strategies, and performance analysis.
Key Features of Course Divine:
Career Opportunities After Product Management:
Essential Skills you will Develop Product Management:
Tools Covered:
Syllabus:
Module 1: Introduction to Product Management What is Product Management?
Role and responsibilities of a Product Manager Product lifecycle overview Key skills and tools for PMs Types of products: B2B vs B2C.
Module 2: Market Research and Customer Discovery Understanding market needs
Customer personas and segmentation Conducting surveys, interviews, and user research Competitive analysis Identifying opportunities and gaps.
Module 3: Product Strategy and Road mapping Vision, mission, and product goals
Product-market fit Defining KPIs and OKRs Creating product roadmaps Prioritization frameworks.
Module 4: Agile Product Development Agile vs. Waterfall methodologies Scrum and Kanban basics Backlog grooming, sprint planning Working with development teams MVPs and rapid prototyping.
Module 5: Product Design and UX Principles UX vs. UI – understanding the difference Wireframing and prototyping tools Usability testing and design thinking
Collaborating with design teams.
Module 6: Go-To-Market (GTM) Strategy Product launch planning Marketing and sales enablement Pricing strategies Customer onboarding and support planning
Measuring GTM success.
Module 7: Analytics and Data-Driven Decisions Product analytics tools (Google Analytics, Mix panel, Amplitude) Funnel analysis and A/B testing User behavior and engagement metrics Data-informed decision-making.
Module 8: Stakeholder Management and Communication Working with cross-functional teams Executive reporting and communication Presentation skills for PMs
Conflict resolution and negotiation.
Module 9: Product Growth and Lifecycle Management Growth hacking fundamentals
Product iterations and scaling Churn management and user retention Sunset strategy for outdated products.
Module 10: Case Studies and Capstone Project Real-world product management case studies Capstone project: end-to-end product development Product pitch and stakeholder presentation Feedback and certification exam.
Industry Projects:
Who is this program for?
How To Apply:
Mobile: 9100348679
Email: coursedivine@gmail.com
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