Description

Course Description:

The Content Writing and Copywriting Certified Course is designed to equip learners with the skills to create compelling, engaging, and persuasive content for multiple platforms. You will learn the art of storytelling, persuasive copywriting techniques, SEO content creation, and strategies for different digital channels including blogs, websites, social media, and advertising. The course combines creativity with strategy to help you write content that not only informs but also converts.

Key Features of Course Divine:

• Collaboration with E‑Cell IIT Tirupati
• 1:1 Online Mentorship Platform
• Credit-Based Certification
• Live Classes Led by Industry Experts
• Live, Real-World Projects
• 100% Placement Support
• Potential Interview Training
• Resume-Building Activities

Career Opportunities After Content Writing and Copywriting Certified Course:

• Content Writer
• Copywriter (for ads, landing pages, sales funnels)
• SEO Content Specialist
• Social Media Content Creator
• Creative Director (entry-level pathway)
• Freelance Blogger / Article Writer
• Email Marketing Copywriter
• Content Strategist

Essential Skills you will Develop Content Writing and Copywriting Certified Course:

• Storytelling and creative writing
• Copywriting frameworks (AIDA, PAS, FAB, etc.)
• SEO-friendly content writing
• Blog, article, and web content creation
• Ad copy & sales page writing
• Email and social media content writing
• Editing, proofreading & grammar mastery
• Brand voice and tone development

Tools Covered:

• Grammarly & Hemingway App (editing & proofreading)
• SEMrush / Ahrefs (SEO optimization)
• SurferSEO / Clearscope (content optimization)
• Canva (visual content support)
• Google Docs & WordPress (content publishing)
• ChatGPT & AI tools for content ideation

Syllabus:

Module 1: Fundamentals of Content Writing & Copywriting Difference between content writing & copywriting Importance of content in digital marketing Understanding target audience & buyer personas Basics of tone, style, and brand voice.

Module 2: Grammar, Vocabulary & Writing Essentials Grammar rules every writer must know Sentence structure, punctuation & flow Vocabulary building & avoiding jargon Tools for proofreading and editing (Grammarly, Hemingway, etc.).

Module 3: Storytelling & Creative Writing Techniques Power of storytelling in branding Writing hooks, engaging intros & strong conclusions Using emotions and psychology in writing Narrative styles and creative structuring.

Module 4: SEO Content Writing Introduction to SEO & keyword research Writing SEO-friendly blogs & articles On-page optimization techniques Tools: SEMrush, Ahrens, Surfers, Clear scope.

Module 5: Copywriting for Advertising & Sales Copywriting frameworks (AIDA, PAS, FAB, 4C’s) Writing headlines & taglines that sell Creating ad copy for Google, Facebook, Instagram Writing landing pages and product descriptions.

Module 6: Social Media Content & Micro-Copywriting Writing engaging posts for different platforms (Instagram, LinkedIn, Twitter, etc.) Crafting captions, hashtags & CTAs Writing scripts for reels, shorts & Titoki Micro-copy for UX (buttons, CTAs, chatbots).

Module 7: Email & Newsletter Writing Writing effective subject lines & preview texts Email campaign strategies (welcome, nurture, sales) Personalization & segmentation in email copy Newsletter structure & content strategies

Module 8: Content Strategy & Research Skills Planning content calendars & editorial strategy Market research & competitor analysis Understanding customer journey & funnel stages Repurposing content across multiple channels.

Module 9: Editing, Proofreading & Plagiarism Check Techniques for self-editing Common mistakes to avoid in writing Plagiarism checking & originality tools Formatting & structuring for readability.

Module 10: Freelancing & Career Growth in Content Writing Building a personal writing portfolio Pitching clients & writing proposals Platforms for freelance writers (Upwork, Fiverr, LinkedIn) Career pathways in content writing & copywriting.

Industry Projects:

• Write an SEO-optimized blog post on a trending topic
• Create persuasive ad copy for a digital campaign
• Develop a sales landing page for a product/service
• Write a full email sequence for a brand promotion
• Build a personal content portfolio to showcase skills

Who is this program for?

• Students & graduates aspiring to build a career in writing
• Marketing & business professionals who want to sharpen content skills
• Freelancers aiming to become professional content/copywriters
• Entrepreneurs who want to write compelling copy for their own business
• Anyone passionate about storytelling, branding, and communication

How To Apply:

Mobile: 9100348679

Email: coursedivine@gmail.com